SEO Tips for Small Business

3 Simple Social SEO Tips for Small Businesses

SEO is a hot topic in the business world with virtually every business owner trying to get their strategy together in time to enter the race with a chance to win. There are plenty of search engine optimization tips out there, but how many of them are SEO tips that you can use to optimize your social media activity?

What is social SEO?

Social SEO refers to a set of SEO techniques specially targeted towards social media channels and activity by brands. Social signals are becoming very influential ranking factors, so everything your brand can do to encourage these signals in a positive way is a step in the right direction. One of our best free SEO tips for social optimizers is to focus on your content. Optimize it before sharing and you will see greater benefits that if you had just shared whatever came to mind.

3 tips for small business social SEO

Optimize and refresh your profiles. Be as descriptive as possible. Take care to fill out every field possible with relevant information that is also optimized with your keywords. One of the top local search engine optimization tips we give our clients is to include all of the locally relevant information you can when optimizing your social profiles. Name, address, phone number, and even your website URL can be great attractants for local visitors.

Optimize the content you post and share. When it comes to social SEO tips and tricks, nothing beats optimizing the content that you are actively distributing via your social channels. If it looks natural and sounds right, place a keyword or two in your next status update. Include links to other content you own in your status updates and tweets; use a URL shortener if you have to, but try to work a link in every now and then if you can.

 

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